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Review Good Works!

Good Works!
By:"Philip Kotler","David Hessekiel","Nancy Lee"
Published on 2012-05-22 by John Wiley & Sons

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate \

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